Monday, May 7, 2012

Assignment #20 Research and Inspiration

Research:

Shepard Fairey:

-born February 15, 1970
-grew up in Charleston, South Carolina
- became a graphic designer and illustrator
- Known for Obama poster "hope" and plagiarism scandal





























Social Issue: world hunger
colors: red, orange
words: stop, end, action, against, feed


Inspiration:





I like how it is an apple core to show the hunger.






I like how you know that it is a fork but they don't show you the entire fork.









 I like the flow of this poster how you see the image and it leads you to the "stop corruption".










I like the visual hierarchy of this poster.

Color Psychology





Tuesday, April 24, 2012

Assignment #19 Research and Inspiration

Research:

The Candy Shop

Colors: brown, pink, red, green, purple
Trends: neutral background colorful foreground, polka dots or strips, candy

Azul Salon and Spa

Colors: purple, green, teal, brown, blue, black
Trends: swirls, flour de lees, nature, flowers

Inspiration:






i like the colors and layout of this logo.







i like the colors and the way they connected the o's.















I like the design how it breaks up the logo from the information.


















I like how the name is the main emphasis.















I like how it is an image an the words



i like the calm relaxing feeling of this.








I like how cohesive they are and I like the borders.











I like how the letter head and envelope include the dots which aren't on the buissiness card.







I like the borders.

Stationery Package

  • printed pieces that a company utilizes for communication purposes
  • when establishing a business you need to communicate a consistent message throughout your entire package
Basic Stationery Package
  • business card, letter head, and envelope design
  • Business Card:  essential part of stationary design. your business card tells people how to find you, also about your company, its message, its culture, and its goals.  The fonts, colors, gloss, and texture all say something about your business.
  • Business cards include: 
  1. logo 
  2. company name
  3.  employee name
  4.  title
  5.  phone number
  6.  fax number
  7.  email address
  8.  company address
  9.  web address
  • must be 2" x 3.5"
  • horizontal or vertical orientation
  •  check for accuracy
  •  check for unity/ continuity
  •  typical margin is .25" to .125"
  • Letter Head:  a printed piece of paper used to send letters, memos, etc.
  • Letter Head includes:
  1. logo 
  2. company name 
  3. company address 
  4. phone number 
  5. fax number
  6. web address
  • must be 8.5 by 11
  • must be vertical orientation
  • leave room to write
  • check for accuracy and unity with other pieces
  • Envelope: packaging contains letter being mailed
  • standard #10
  • Envelope includes:
  1. company name
  2. logo
  3. company address
  • must be 9.5 by 4.125
  • can be vertical or horizontal
  • leave room for recipients address and stamp
  • check accuracy and unity with other pieces
  • have a small margin

Thursday, April 19, 2012

Assignment #18 Research and Inspiration

Research:

Mimi's Flower Shoppe

Colors: red, pink, purple, green, yellow, orange
Trends: making letters into flowers, initial cap

Inspiration:



I like the different colors; also how dragonfly is the main image and the floral & gifts is smaller.








I love the initial cap and how it  appears as a rose and the letter O.









I like how the I grows in to a flower and it isn't just a flower but it has a stem and is taller then everything else.










I like how the O's we completely replaced with the flowers.









I like the different colors used and the font and the proportion of little's vs. flower shop.






Visual Hierarchy of Elements:
  1. Mimi's
  2. flower shoppe

Friday, April 13, 2012

Assignment #17 Research and Inspiration

Research:


Johns Creek Symphony

Colors used for symphony logos: Black, white, blue, red

Trends: music notes, instruments, abstract designs, circles/ ovals

Inspiration:



I like the colors used in this logo. Also the music lines to make it look like sheet music.










I like the use of the violin.







I like the use of the violin and how the text is incorporated into the visual also i like the color it isn't just black and white.







Visual Hierarchy of Elements-
  1. visual 
  2. text

Wednesday, April 11, 2012

Logos

Logotype:

  • a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition
  • also known as logo
  • numerous inventions and techniques have contributed to the contemporary logo
  • the arts expanded in purpose- from expression and decoration of an artistic, storytelling nature, to a differentiation of brands and products that the growing middle class consumed
  • printing costs decreased and literacy rates increased, visual styles changed, the Victorian decorative arts lead to an expansion of typographic styles and methods of representing businesses
  • in 1950s modernism spread its roots as an avant- grade artistic movement in Europe and expanded internationally
  • less is more
  • logo design is an important area of graphic design, and one of the most difficult to prefect, because logos are meant to represent companies' brands
  • real people in real life situations do not stare at and analyze logos
  • logos need to be simple but have enough personality that it stands out in a crowd
  • less is more

5 Principles of Effective Logo Design:

  1. Simple: easy to recognize, unique but not over done, unexpected
  2. Memorable: recognizable
  3. Timeless: still effective in 10- 20 years
  4. Versitale: works for a variety of medias and applications. is it effective in color? reverse color? in different sizes? 
  5. Appropriate: appropriate for audience, client, and consumer; not for you. 

Four Color Process vs. Spot Color:

Four color process:
Cyan Magenta Yellow K(black)

Spot color: 
a method of printing where each color is printed with its own ink.  Spot color is effective when the printed matter contains only 1, 2, or 3 colors.

- Pantone Matching System: (PMS) system that makes ink colors for every single printer

Choosing Color:

  • Color plays an important role in logos
  • Color can emanate different feelings and emotions from the audience
  • Color needs to be appropriate for age, gender, and cultural demographics
  • Color follows trends.  be careful about using trendy colors.  new vibrant companies may want to use trend colors.  companies that last a long time will use a conservative color pallet.
  • Keep color pallets to a maximum of 3, normally 1 or 2. this is because the more colors you use the more expensive printing will be also it will cause a chaotic design.

Types of Logos:

  • Combination Mark: includes text and a visual that are integrated
  • Iconic/ Symbolic: uncomplicated images, abstract, no text
  • Word mark/ lettermark:  just text, full compony name vs. initials 







Monday, March 19, 2012

Assignment #16 Research and Inspiration

Research: 
Timeline: a way of displaying events in a chronological order

Inspiration:
What is my message? i am illustrating the history of visual communications
my audience is Ms. Dayton and myself
what styles/ colors should i use? I should you a style that flows, because timelines have to flow



I like these colors and how some bubble are bigger than others so they are emphasized.














I like these colors and how each bubble is a different year.







I like how this one flows, each time period could have a different tile color.













I like how this one appears to have been cut and pasted, Maybe I could do something like this but instead of eyes they would be an image that relates to the time period.

Sunday, March 11, 2012

Early Computers | 1930s - 1980s AD

an abacus?
Performed simple math calculations

In 1936, Zuse invented this type of computer?
The first freely programmable computer

Post a photo of the 1944 Mark Computer.

In 1944, Aiken and Hopper designed the Mark Series of computers to be used for what?
Used by the US Navy for gunnery and ballistic calculations

Post a photo of the UNIVAC Computer.

In 1951, Eckert and Mauchly designed the first commercial computer for whom?
For the Census bureau

What does UNIVAC stand for?
Universal Automatic Computer

In 1953, IBM enters the scene. What does IBM stand for?
International Business Machines

What is FORTRAN?
The first successful high level programming language. The IBM mathematical formula translating system

Post a photo of the first mouse.

In 1964, how did Engelbart change the way computers worked?
He made computers more user-friendly by inventing the computer mouse

What is the significance of ARPnet?
The first internet. It was developed to protect the flow of information between military installations by creating a network of geographically separated computers

In 1971, Intel introduced this? Post a photo of it.
The first single chip microprocessor, the Intel 4004:
In the same year, IBM introduced this? Post a photo of one
The first memory disk, commonly called the floppy disk because of its flexibilty:
In 1973, Metcalf and Xerox created this?
The first ethernet computer network

During the next several years, the first consumer computers were marketed. Post photos of the Altair, Apple I, Apple II, TRS-80, Commodore PET. Label each.
Altair


Apple I

Apple II

TRS-80


Commodore PET

In 1981, Bill Gates and Microsoft introduced this package?
The MS-DOS computer operating system which was packages with the IBM PC

Post a photo of the Lisa computer.

In 1983, who introduced the Lisa computer?
Apple

What is GUI?
Graphical User Interface

Post a photo of the computer mentioned below.


In 1984, a more affordable home computer was introduced. Name the computer and the company that marketed it?
The Apple Macintosh computer

The commercial only ran one time. When?
January 22, 1984 during the Super Bowl

In response to the Apple GUI, Gates and Microsoft introduced this?
The Windows operating system

Two men are known for their development of the Apple I computer. Who are they?
Steve Jobs and Steve Wozniak

When was the internet that we know, world wide web, developed and introduced?
1960s

Over the years, Apple has included "easter eggs" within their software. What is an "easter egg"?
it is a intentional hidden message in software

Where do you think computers will take us in the next 10 years?
anywhere

Photography | 1839 - 1960s AD

the 1880s, how were news stories illustrated?
Printing presses published engravings or woodcuts

What is a camera obscura?
First camera, "Dark chamber". Optical device that projects an image of its surroundings onto a screen

Post an example of a camera obscura.
How did scholars and artists utilize the camera obscure?
Used for the safe observation of solar eclipses and the phases of the moon

From where did the photographic camera develop?
From the camera obscura in a more portable use

Who first used the term "photography"? Where was is derived from?
Sir John Hershel, derived from the Greek words for light and writing

Post the first photograph.
Who is credited with making the first successful photograph?
Joseph Niepce

Post an example of a Daguerreotype image.
Who invented the Daguerreotype process? 
What are the advantages and disadvantages of the process?
Louis Daguerre Exposure time decreased greatly and could be permanently exposed by immersing the paper in salt. The downside was the it was expensive and could not be duplicated

Post an example of a Calotype image.
Who invented the Calotype process? What are the advantages and disadvantages of the process?
William Fox Talbot It was not of great quality, but it could be duplicated (because of its negatives), becoming the basis of our modern photographic process

Post an example of a Wet Collodion Process image.
Who invented the Wet Collodion process? What are the advantages and disadvantages of the process?
Fredrick Scott Archer Exposure time was reduced to two or three seconds, and the cost was significantly less. But the wet plates had to be developed immediately, making it difficult to carry around the chemical tent

Post an example of a Dry Plate Process image.
Who invented the Dry Plate process? What are the advantages and disadvantages of the process?
Richard Maddox Used gelatin rather than collodion,making it easier to develop, but still too complicated for the general public

Who is George Eastman? What company did he establish?
He made photography accessible to all, inventing roll film. He established Eastman Kodak Company

Post an example of The Kodak Camera from 1888.
In 1888, he produced a camera that use his flexible roll film. How did he make this camera/photography accessible to the public?
Sped up the process of recording multiple images

What is Edwin Land best known for? What company did he establish?
Patenting polarized light filters and invented instant photography, establishing Polaroid!

Post a photo of the first Polaroid camera.
How long did the first Polaroid camera take to produce a photo?
60 seconds

What was Eadweard Muybridge known for?
Motion picture photography, He was an English photographer who was known for his work using multiple cameras to capture motion

Post a photo of the Zoopraxiscope.
What is the Zoopraxiscope?
Used to project a series of images in successive phases of motion

Post a photo of Muybridge's horse in motion.
How did Muybridge settle the debate and photograph a horse in motion?
All four of a horse's legs come off the ground while galloping by placing a series of large cameras in a line, each being triggered by a thread as the horse passed by

In 1880s, the development of the motion picture camera allowed this?
Allowed for individual images to be captured and stored on a single film reel

Post a photo of a motion picture projector.

What is a motion picture projector?
Shined a light through the film and magnified the moving picture onto a screen for an audience