Tuesday, April 24, 2012

Stationery Package

  • printed pieces that a company utilizes for communication purposes
  • when establishing a business you need to communicate a consistent message throughout your entire package
Basic Stationery Package
  • business card, letter head, and envelope design
  • Business Card:  essential part of stationary design. your business card tells people how to find you, also about your company, its message, its culture, and its goals.  The fonts, colors, gloss, and texture all say something about your business.
  • Business cards include: 
  1. logo 
  2. company name
  3.  employee name
  4.  title
  5.  phone number
  6.  fax number
  7.  email address
  8.  company address
  9.  web address
  • must be 2" x 3.5"
  • horizontal or vertical orientation
  •  check for accuracy
  •  check for unity/ continuity
  •  typical margin is .25" to .125"
  • Letter Head:  a printed piece of paper used to send letters, memos, etc.
  • Letter Head includes:
  1. logo 
  2. company name 
  3. company address 
  4. phone number 
  5. fax number
  6. web address
  • must be 8.5 by 11
  • must be vertical orientation
  • leave room to write
  • check for accuracy and unity with other pieces
  • Envelope: packaging contains letter being mailed
  • standard #10
  • Envelope includes:
  1. company name
  2. logo
  3. company address
  • must be 9.5 by 4.125
  • can be vertical or horizontal
  • leave room for recipients address and stamp
  • check accuracy and unity with other pieces
  • have a small margin

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