The Creative Process

The creative process is a series of steps repeated every time you design something.

Why is this necessary?

1. It improves consistency
2. It gives you the ability to plan and time your work.
3. It improves the quality of your work.
4. It helps communicates more effectively and in a more professional manner.

Steps of the Creative Process

1. Research: The more you know the easier it will be. Research client, competition, anything you don't know. Get inspired!
2. Brainstorm/ Inspiration: Strive to be unique and innovative while following current trends. Create a fresh and creative approach. Find adjectives/ phrases to describe end product. Ask your self these questions: What kind message am I communicating? Who is my audience? What am I trying to tell them? What colors/ styles will work for this audience?
3. Sketch: thumbnails, thumbnails, and more thumbnails! Get your thoughts out and work through ideas.
4. Execute: implement your ideas. combine type and imagery into well developed compositions. utilize design and visual organization guidelines to help. try techniques, explore possible options, and analyze the outcome. if you get stuck clear your head and walk away. if a piece isn't working delete it and try something new. forcing an idea wont result in a good design.
5. Critique and Revise: Take a step back and look at your design with an objective eye. make sure design conveys message to intended audience. If it doesn't look good go back and tweak it until it does. Ask others for their opinions.