Podcast 3
Define principles of design?
Concepts used to arrange the structural elements of a composition
What do the principles of design affect?
The expression of the content or the message of the work
What is the principle of repetition?
Repeating some aspect or element of the design throughout document
Describe ways that the principle of repetition helps the composition/audience?
It controls viewers eye and helps them pay attention to the piece it also keeps your piece together
What are ways that you can incorporate repetition into your designs?
Bold fonts, thick lines, certain bullet, color, element, space
What should you avoid when working with repetition?
Becoming overwhelming or annoying
What is the principle of proportion/scale?
Relative size and scale of the various elements in design
What is the most universal standard of measure when judging size?
Human body
How can the principle of proportion/scale be used as an attention getter?
Unusual or unexpected scale
What is the principle of balance?
Distribution of heavy and light elements on page
Which kinds of elements/shapes visually weigh heavier/greater?
Size, shape, tone (irregular shapes)
What is another name for symmetrical balance?
Formal balance
Define symmetrical balance?
Weight of composition is evenly distributed around central axis
What is another name for asymmetrical balance?
Informal balance
Define asymmetrical balance?
Weight of composition is not evenly distributed around axis
What is the principle of emphasis?
Stressing of particular area of focus rather than maze or details of equal importance
What happens to a design that has no focus?
Nothing stands out
What is a focal point and how is it created?
Center of interest, area where eye goes first. Created by making one element dominant
How many components of a composition can be a focal point?
one
What ways can emphasis be created in a design?
Sudden change in direction size shape color
What is the principle of unity?
The “wholeness” of composition
What three ways can unity be obtained?
1. put objects close to one another
2. make things similar with color texture and shape
3. direct the eye with a line that travels around design
What is the principle of variety?
Differences and diversity
What ways can a designer add variety to a design?
Vary textures, color, shape, contrast, tone, and intensity
Why is it important to find the right balance between unity and variety?
Too much unity is boring but too much variety is chaotic
What is figure?
Form of shape that is naturally perceived
What is another name for figure?
Positive space
What is ground?
Surronding agrea around figure
What is another name for ground?
Negative space
When a composition is abstract (has no recognizable subject) what will the figure depend on? What does that mean?
Abstract relationship between visual elements, which element of design is dominant that is the figure
Why must a designer consider the composition as a whole?
So the figure to ground relationship is balanced
What is the principle of rhythm?
Continuity or reoccurrence
How is rhythm achieved?
Repetition of line, shape, value, and texture
What three ways can rhythm occur in a design?
1. intervals between elements and elements have similar sizes
2. organic movement
3. sequence of shapes through progression of steps
How does rhythm help a composition/design?
Helps deliver message, gives life to inanimate page
What is the principle of contrast?
Two related elements are different
How can contrast help a design?
Draws and eye in and guide it through
What is wrong with having too much or too little contrast in a design?
Too much similarity is boring but too much contrast is confusing
What is the key to working with contrast?
Make sure the differences are obvious
What are some common ways of creating contrast?
Size value color shape direction movement
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