the art of expressing ideas through the selection of appropriate type surfaces
Where did the word "typography" originate from?
the greek words for form and writing
What does typography involve?
creating and modifying type using a variety of illustration techniques
What is a typeface?
distinctive designs of visual symbols that are used to compose a printed image/ design
What is another term for typeface?
fonts
What is a character?
individual symbols that make up a typeface
What is type style?
modifications in a typeface that create design variety while maintaining the visual style of the typeface
What does type style "create" within a design?
variety
What is the waist line and what does it indicate?
imaginary line drawn at the middle of the characters
What is a base line and what does it indicate?
imaginary line drawn at the bottom of characters
What is an ascender?
part of a character that extends above waist line
What is a descender?
part of character that extends below base line
Describe a serif?
smaller line used to finish off a main stroke of a letter, usually at the top or bottom of a character
How can the size of the typeface be identified?
vertical measurement
What is a point?
a measure unit that goes from top of the ascender to bottom of the descender
How many points are in an inch?
72
What is a pica and how many are in an inch?
unit of measure, 6
How many points are in a pica?
12
What is body type and where can it be found?
type sizes that range from 4 pt to 12 pt and are found in reading texts
What is the key to selecting appropriate typefaces to be used as body type?
readability
What is display type and how is it used?
type sizes above 12 pt it is used to draw attention
What is reverse type and when would it be used?
white type on a solid black or darker background it is used when to catch attention
What is a typeface classification?
a system for classifying typefaces
When was Blackletter invented and how was it used?
1400s resembles calligraphy
Describer the characteristics of a Blackletter typeface?
elaborate thick and thin strokes
When was Old Style invneted and what was is based on?
1500 and 1600 based on ancient greek scripture
Describe the characteristics of an Old Style typeface?
little thick and little thin have serifs
When were formal scripts developed?
1700 and 1800 based on handwriting
When were casual scripts developed?
2000
Describe the characteristics of a Script typeface?
resembles handwriting
When was Modern typefaces developed and why?
1800 and 1900 to break away from traditions
Describe the characteristics of a Modern typeface?
thick and thin strokes, serifs
How early can Sans Serif typefaces be found? What happened?
500 the renaissance made it disappear
When did they become popular?1920s and 1930s
What does "sans serif" mean?
no serif
Describe the characteristics of a Sans Serif typeface?
all the same size no serifs
When was Slab Serif developed and why?
1900 for advertisement
Describe the characteristics of a Slab Serif typeface?
uniformed look has serifs
Describe Decorative typefaces?
any other font not in other category
Why were they developed?
for a purpose and with a theme in mind
What are they best used for?
large point font
No comments:
Post a Comment